Return Analytics
Return Analytics
Quick Summary: View return trends, breakdowns, and performance metrics to understand why customers return items and how returns are processed.
Overview
The Return Analytics dashboard provides visual insights into your return activity. Use it to identify return trends, top return reasons, and processing efficiency.
Navigate to Returns → Return Analytics to access the dashboard.
Note: If you don't see Return Analytics in your menu, contact your Account Manager to enable it.
Quick Start
- Navigate to Returns → Return Analytics
- Select a return type: RMA Returns, Courier Returns, or All
- Set the date range using the date filter
- Review the summary cards and charts below
Filters
| Filter | Description |
|---|---|
| RMA Returns | Show only returns initiated through the RMA (Return Merchandise Authorization) process |
| Courier Returns | Show only returns handled by courier pickup |
| All | Show all return types combined |
| Date Range | Filter data by a specific date range |
Summary Cards
The top section shows key return metrics at a glance:
| Card | Description |
|---|---|
| Fulfilled Orders | Total orders fulfilled in the selected period |
| Returns Initiated | Number of returns created |
| Returns Cancelled | Number of returns that were cancelled |
| Returns Received | Number of returns received at the warehouse |
| Return Items Approved | Number of returned items approved for restocking |
| Returns On Hold | Number of returns currently on hold |
| Return Items Pending Restock | Number of returned items waiting to be restocked |
Charts and Breakdowns
The dashboard includes these visual breakdowns:
| Chart | What It Shows |
|---|---|
| Courier Returns Vs RMA Returns | Distribution of return types |
| Return Value | Total return value, broken down by RMA and courier returns, plus average return value and return rate |
| Breakdown by Return Reasons | Which return reasons are most common |
| Overview of Returns in Progress | Current return statuses and processing pipeline |
| Rate of Return (%) | Monthly return rate trend over time |
| Breakdown of Returns by SKU | Which products are returned most frequently |
| Breakdown of Returns by Warehouse | Return volume by warehouse location |
| Breakdown of Returns by Countries | Return volume by origin country |
| Embedded Form Vs Manual Return | Returns created via embedded form versus manual creation |
| Return Actions Breakdown | Distribution of actions taken on returned items (restocked, disposed, forwarded, etc.) |
Workflows
Workflow: Identify Top Return Reasons
When: You want to understand why customers return items most frequently.
Steps:
- Navigate to Returns → Return Analytics
- Select All to include all return types
- Set the date range to the period you want to analyze
- Scroll to the Breakdown by Return Reasons chart
Result: The chart shows which return reasons have the highest volume, helping you identify product or fulfillment issues.
Workflow: Compare Return Trends Month Over Month
When: You want to track whether your return rate is improving or worsening.
Steps:
- Navigate to Returns → Return Analytics
- Select All return types
- Set a date range covering several months
- Review the Rate of Return (%) chart
Result: The monthly trend chart shows how your return rate changes over time.
Workflow: Find Most-Returned Products
When: You want to identify which SKUs have the highest return volume.
Steps:
- Navigate to Returns → Return Analytics
- Set the relevant date range
- Scroll to the Breakdown by SKU chart
Result: The chart highlights the products with the most returns, so you can investigate quality or listing issues.
Troubleshooting
| Issue | Cause | Solution |
|---|---|---|
| Dashboard shows no data | Date range doesn't include any returns | Expand the date range or check that returns exist in the selected period |
| Return Analytics not in menu | Feature not enabled for your account | Contact your Account Manager to enable Returns |
| Charts not loading | Browser or network issue | Refresh the page. If the issue persists, try a different browser |